• The Challenge
  • Teams
  • Awards
  • Your Entry
  • How to Enter
  • Register Interest
    Sign in
    • The Challenge
    • Teams
    • Awards
    • Your Entry
    • How to Enter
    • Register Interest
    Partners and Sponsorship
    Business & Management , SMo Challenge Resources ,

    Partners and Sponsorship

    View Course details
    JP · April 11, 2021

    Course Content

    Preparation and Understanding
    Why Brands Create Partnerships
    What Great Partnerships Look Like
    Your Needs and Objectives
    What It Takes To Create Partnerships
    What it Takes to Serve a Partnership
    What Motivates a Partner
    Types of Partnership
    Return on Investment (ROI)
    Your Worth – Creating and Understanding Value
    The Case for a Dedicated Business Development Manager
    Your Brand
    What is Your Brand
    Your Branding
    Personalities
    Team Presentation
    Car Presentation
    Activation
    What is Activation?
    Being Purposeful
    Don’t Think About ‘Logos on the Car’
    People Want to Hear Stories
    Content Creation
    Publicity
    On-track and Trackside
    Networking and Introductions
    Supporting Partnerships Away From the Circuits
    Hospitality
    Deciding on Partners
    Start With Your Brand
    Play to Your Strengths
    Be Realistic
    Use Your Network
    Creating Your Target List
    Your Target – What to Research
    Proposing a Partnership
    Approaching a Partnership
    A Matter of Trust
    Create Dialogue, not a Sales Pitch
    Setting Value
    Decks (Proposals)
    Your Activation Plan
    Targets and Proof of Performance
    Negotiating and Scheduling
    Further
    The Effort Will Advance Your Career
    You Will be Rejected
    Timing
    Imposter Syndrome

    About Instructor

    JP

    14 Courses

    Preview this Course
    Not Enrolled
    This course is currently closed

    Course Includes

    • 43 Lessons
    Login
    Accessing this course requires a login. Please enter your credentials below!

    Lost Your Password?
    • The Network
    • Terms of Service
    • Privacy Policy
    • Safeguarding / Report
    © 2023 - Student Motorsport Ltd. Company registered in England and Wales. Company Number: 09238023

    Report

    There was a problem reporting this post.

    Harassment or bullying behavior
    Contains mature or sensitive content
    Contains misleading or false information
    Contains abusive or derogatory content
    Contains spam, fake content or potential malware

    Block Member?

    Please confirm you want to block this member.

    You will no longer be able to:

    • See blocked member's posts
    • Mention this member in posts
    • Invite this member to groups
    • Add this member as a connection

    Please note: This action will also remove this member from your connections and send a report to the site admin. Please allow a few minutes for this process to complete.

    Report

    You have already reported this .
    Clear Clear All